The inspiration behind Mikyajy was precisely the women and the girls we cater to in the region. They helped us to identify a gap in color selection, payoff, staying power, and products designed to stand up to Middle Eastern climate conditions. They also helped us to identify a need for more fun! And so Mikyajy was born. Mikyajy means “My Makeup” in Arabic, and the name is an ode to the personal experience makeup represents for every girl and every woman. And we at Mikyajy strive every single day to make it as fun, playful, quirky, and vibrant as our gorgeous patrons deserve! We truly believe that All Girls Are Beautiful, and we love to empower them to take on the world with confidence!